fleurstyleblog: Feminist Clothing Trend: Empowering or Tactical Marketing?

As of late, it has become increasingly apparent that applying the word 'feminist' onto just about anything makes it profitable. Be it celebrity feminists, feminist 'porn' or most prevalent, feminist apparel and homeware.

This rises the conflicting debate as to whether it is a good move for political beliefs to become fashionable trends. These trends then becoming ultimately used to influence consumer behaviour and drive commercial profit.

As a woman, do you want the notion of your own equality fed back to you through brands and designers?

And do you want other women to buy into this form of marketable feminism, or to gain an understanding of what feminism REALLY means today?

These are two big questions that as women we should be asking ourselves.

The idea of feminism becoming a trend should be worrying, right? With trends and fads in fashion these days phasing in and phasing out again when people eventually lose interest in them and sweep them under the carpet. Feminism is something so much bigger and more important than a fad.

There is the debate also, that the new 'feminist' brands driving this trend are actually empowering women to emblazon themselves with what they believe in and to shout from the rooftops the fact that they are sexual beings, with opinions to be heard and two feet to stand on in the realm of politics. Surely this is a good thing?

I'm still conflicted on how I feel about this. Below are some of these brands making feminism a trend within their products. Let me know what you feel about their take on it- good, bad, empowering, worrying or conflicting?